One of the big differences between an email list compiler and an email list broker is the source of their email addresses. While the compiler relies on sources such as phone books, government and state databases, etc. to obtain the data from which their lists are built. This RAW data is then provided to you. Remember, list compilers are in the business of selling themselves. Their lists will be presented as the industry’s best but, how do you know really this is true?
A list broker makes it their business to know about the 40,000+ lists available and they will make sure that you are given a list that will work best for your unique situation. They will be your consultant and guide who will make sure you have the details you need, when you need them. Their experience will be invaluable when it comes to any evaluations or negotiations and they will help direct your email marketing plans. The main difference between the broker and compiler is that the list broker works for you.
The main advantages to using a broker are:
- Brokers Have The Knowledge
- Brokers Can Access Many Lists
- Brokers Can Save You Money
The compilers are familiar with their product alone while a broker will know about many choices of lists and may even know as much about a compiler’s lists as they themselves do. A broker’s education on the tens of thousands of lists that are available, will give you confidence that they will bring you the data that will best serve your needs.
When you obtain a list from a compiler the primary source of data will be from the compiler’s own company. For instance, when a credit reporting agency provides a list it comes from their database of customer’s credit scores. It is no wonder then that they will “encourage” you to purchase their recommended list even if it is not the best suited to your needs. Brokers will shop many lists and insure that the data you receive is of a more targeted nature.
Because the compilers would rather work with larger clients and therefore can charge higher fees, a broker can secure you great discounts because those discounts are passed to them from the compilers. It is probably because when the brokers are working with the smaller to mid-size clients they are free to court the large clients they prefer. You can realize a significant savings by using an email list broker.
When you are in the market for the list that will insure a great ROI, then ListGIANT is the source that you have been looking for. At List Giant, our success has been forged on mutual trust and the quality of service we deliver. Contact us today so we can get started on your campaign.