Many of us can remember certain ads as they made an impression onto not only our short term memory, but long term memory. Short-term memory allows recall for a period of several seconds to a minute without rehearsal. By contrast, long-term memory can store much larger quantities of information for potentially unlimited duration.

The impression and exposure to the ad integrates into our memory so we are more likely to recall that experience later. In fact, not only are we able to recall the ad, but remember specifics about the ad enough to talk about with a friend. Now that is a successful and viral affect!

Why do certain ads stand out more than others? Why does the human brain recall one ad over another even when exposed within minutes of each other?

The brain works in an amazing way in regards to memory. Memory is the ability to store, retain and recall information. What can you do to increase the chance of your target audience remembering your marketing piece? Here are my top five suggestions for immediate improvement:

1. Your ad campaign must have a likable style and yield personality. Your personality and style must be consistent in the branding of your product or service. Consistency is great for retention.
2. Your ad must stand out from your competition. Your ad must be unique, memorable, have credibility and an incentive to move forward. This should represent why the consumer should go with your company than the “other guy.”
3. Give the client a way to review who you are. How can they find your product? Online? By phone? Mail? Your client must have a call of action and know where and how to seek your service.
4. Your ad must speak to the correct target audience. By selecting the very best mailing, telemarketing, or email list you have the ability to speak with your ideal client. Do not choose a general audience if your product or service pertains to one consumer versus another.
5. Design your ad to pertain to the audience you are speaking to. Do not be confusing. Be professional and concise with your advertisements. Your ad should demonstrate the reason you are advertising to them.

My name is Data Goddess and I have a marketing mantra to help increase your response on your campaigns. Today my topic is the law of familiarity. I am a creature of habit, and I am certain many of your prospective clients and current clientele are too.

In order to become the brand or the recognized source to the consumer, it is essential to be known to your target audience. People cannot buy what they do not know. The more you expose your audience to your brand, the more likely someone will become inclined to recognize and create a surge of action. That surge of action can be increased purchasing behavior, preferring or favoring the product or even referring the product or service to family or friends.

Frequency and consistency in marketing to the audience is essential. Frequency leads to conditioning which creates familiarity. Your mail piece or advertisement message needs to be consistent so that the marketing impressions build and create greater awareness.

Once we become conditioned to a brand through marketing and socialization in our environment, we are more likely to continually respond to the ad. This means higher return on investment toward your marketing campaigns!

Ever notice how you often purchase the same product, call the same handful of vendors or shop at your favorite and reliable stores? This is called conditioning.

Your goal is to ultimately find a few marketing systems that work. Your marketing should allow you to communicate with the right targeted customers, utilize the ideal media channel, elicit a consistent and frequent message, and provide an effective offer. Combining these elements will increase your chance on receiving new prospective clients and an incremental business from current customers.

In the world of consumerism that we live in, direct marketing has grown beyond imagination now. Gone are the days when we would find people going from door to door and running from pillar to post looking for buyers and trying impress upon them the usefulness of the products and its efficiency, cost-effectiveness, etc. Sometimes they would be successful instantly and sometimes they would up with failures no matter how much they tried. But, now things have changed. Now, neither the seller nor the buyer has the kind of time for such direct person-to-person interaction. Both are keen on saving time and energy, and getting the best benefits in the shortest available time. To that extent, a consumer mailing list would be immensely useful, whereby you can get in touch with your customers, through direct mailing, e-mailing or by telemarketing.

A consumer list is very helpful to enhance your business and improve your profits. But, at the same time you should also get such a list which is perfect in all respects and is the latest one. An outdated list would only be a waste of time and energy and you lose your credibility in the eyes of your customers, which shows that you are not updating your information source. Awareness as to what is happening in the consumer market and what the consumers are looking for is very important. You have to look for a consumer mailing list provider who has a good track record and who contributes to augmenting your business and thus the performance of your business is in a sense decided by him. Hence go for an authentic supplier of consumer mailing lists, whose lists are updated, current and reliable in all respects. You may have to spend some time and money to procure such a list but it would reap rich dividends for you in the end. You may then use such a list to start working on the way you want to tap your potential customers and later create an excellent customer data base of your own.

People seem to be concentrating on internet marketing these days with a view to cover as many consumers as possible; they are conveniently giving the off-line marketing a go by. With the advent of online marketing, the sanctity and importance of direct mail marketing outside the internet seems to have been more or less forgotten. There is lot of money to be earned in off-line direct mail marketing too, and the customers gained that way can be later wooed to buy the products online. This way a direct mailing list can serve the double purpose of helping off-line and online marketers.

You may have scripted a beautiful letter highlighting your products but if you do not have a reliable direct mailing list, all your efforts will go in vain. You want to reach your target audience and that is where an effective mailing list would prove useful to you. Having learned the importance of such a mailing list, you should now know where to procure it. The best way of getting a good list is to look for a list broker who will act as a link between you and the list owner. You will have an option of choosing from several lists and you may have to choose between a compiled list and a response list pertaining to your niche. A response list would be better though a little more costly, as the consumers in the list would have responded to certain products time and again.

Once you have a list that has caught your interest, work out the modalities and the expenses involved in reaching your customers. Mail your letter describing your products to every one of them and wait for the response. Once you have achieved the goal, you may then convert the same customers as online customers and ask them to subscribe to your newsletter which would update them about your business and products regularly. Direct mailing lists can get you rich dividends provided you have succeeded in procuring the latest and effective consumer mailing list.

One of the most critical things you must do to grow your business is to build up a customer base. This is also one of the most difficult steps. Consumers will already have a list of preferred suppliers and people tend to like to stick with what they know works. As such if you want to earn their business you need to come up with a way to pitch your value in a unique way so as to give them a reason to migrate their business towards you. As such you have to put a great deal of effort into crafting your value proposition and developing this value proposition using collateral that is very compelling to your customers. This will give them the reason they need to give you a try and then it is up to you to ensure you deliver on this value to garner repeat business and word of mouth advertising you need to grow big and do well. You do need to seed your initial message successfully though with an audience that will be apt to accept your message. Well-targeted consumer mailing lists will help you do this. Consumer mailing lists that are targeted will help you optimize in spreading your message.